PHOTOGRPAHY & ART DIRECTION







FRANCES AUSTEN BRANDING 


Creative direction and execution of branding for the luxury cashmere brand, Frances Austen. A balance of sophistication, timelessness and playfulness was infused throughout the brand to reach the 25-75 year old female market who cares about quality products, and is intentional with her consumption because she is aware of the environmental impact it could have. 


Creative Direction 
Branding
Art Direction
Website
Photography






DIRECTION OF BRANDING
RESEARCH
- Ethical production
- Eco-friendly companies
- ISO 14OO1 Certification
- 25-75 year old females, income bracket $75k and over
DESIGN STYLE GUIDE
- Core Values
- Logo and guidelines
- Color palette
- Fonts
- Mock ups
 















WEBSITE HERO BANNER DESIGN






WEBSITE SINGLE PRODUCT PAGE DIRECTION






NEWSLETTER DESIGN DIRECTION







CAMPAIGN CREATIVE & ART DIRECTION


CREATIVE DIRECTION
- Campaign development: Balance innovation with company goals to create a beautiful and engaging campaign that is culturally relevant while hitting the target market
- Pitch ideas to client and make changes as needed
ART DIRECTION
- Execution of concept
- Creation of mood boards
- Hiring of team 
- On set direction
- Post production direction







COLLECTION VII - FW 2O2O






COLLECTION VI - SS 2O19






COLLECTION V - FW 2O19






COLLECTION IV - SS 2O18





COLLECTION III - FW 2O18