TESSYPOOBOO “STILL FLOATING” EP

Creative direction and execution of website and overall visual language for the release of rapper Tessypooboo’s debut EP “Still Floating”. With the goal of embracing Tessypooboo’s “adult toddler” style; primary colors, humor, bold type and motion were balanced to create an approachable but elevated persona.
 

Creative Direction
Branding 
Website Design
Photography
Art Direction

RESEARCH
- Skate culture
- Rap/RnB culture
- Similar Musical Artists
- 90’s childhood nostalgia themes

STYLE GUIDE
- Core Values
- Overall visual mood
- Color palette
- Typefaces

WEBSITE DESIGN
- Color & font integration
- Overal style guide integration
- Use of movement to tie in concept
- Ensuring overall goal feeling is executed